11th International exhibition of equipment, instruments, materials and services for dentistry Dental-Expo St. Petersburg
30 October - 1 November 2018
EXPOFORUM, St. Petersburg, Russia
 

Why exhibit

1. Dental-Expo St. Petersburg is the largest on the number of participants and visitors autumn dental exhibition in the Northwest Russia. 
‘Dental-Expo St. Petersburg’ is an effective platform for demonstrating products and services, entering the North-West market of Russia, strengthening the company's image and increasing brand awareness among specialists in the field of dentistry.
In 2017, the exhibition was visited by 4 309 people. Visitors profile >>>
 
2. The exhibition is one of the most effective methods of lead generation
Lead is your potential buyer (client)
Lead = contact data + information on interest in a certain type of product or service.
Conversion is the process of turning visitors into leads, and leads to customers
 
3. Personal meetings with hundreds of potential clients
The exhibition is the territory of the seller to which hundreds of potential buyers come to solve their production tasks or advantageously purchase equipment and materials.
For any commercial company, personal meetings with potential customers are more effective than other sales tools. From the visitor of the exhibition there is already a need, due to which he spent time and came to the exhibition. On the part of the participant - a product that can meet this need and the staff working at the stand is authorized to deal promptly with commercial issues. Due to these factors the percentage and scale of the concluded transactions at the exhibition (or after it) is significantly higher than when the sales department works with standard methods of telemarketing.
Also at the exhibition, the image component of the company's participation is important. Many visitors evaluate the state of the market at the exhibition, and who is the leader in this market. In this case, the well-known saying ‘No at the exhibition - not in the market’ is able to influence the adoption of commercial decisions by existing and potential customers in the future.
Competent preparation for the exhibition and intensive work during its holding should bring results that will repeatedly pay off investments in the exhibition and will provide the company with orders for the year ahead.
 
4. A large-scale advertising campaign that works throughout the year
The advertising campaign of the exhibition is planned in such a way as to attract targeted visitors for each of the sections of the exhibition.
• Targeting Direct-mail
• Active work with professional associations
• More than 30 specialized and business publications and portals for all sections of the exhibition
For all participants of the exhibition there is a free participation in the advertising campaign: posting news on the website and social network of the exhibition, including information about new products in the mailing list of potential visitors and articles in specialized media


‘Dental-Expo St. Petersburg’ is a unique opportunity:

Find new customers and partners
Only at the exhibition, you can get customers who cannot attract other types of advertising

Demonstrate the benefits of your product
The exhibition allows not only to compare and test novelties, but also to receive valuable feedback from potential customers

To gain valuable experience and information
Participation in the exhibition and business program will share experience and gain new knowledge about customer preferences, market trends and competitors’ activities

Find new ideas and perspective directions of the company's development
Thanks to the analysis of the current market offer, the activities of competitors and a dialogue with leading experts in the dental industry